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Product details

File Size: 3509 KB

Print Length: 211 pages

Publisher: American Writers & Artists, Inc. (October 11, 2011)

Publication Date: October 11, 2011

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B007I6MEUI

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Amazon Best Sellers Rank:

#69,642 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

This is the best copy book I've read. By focusing on one aspect of copy. The lead, it made how to write copy a lot less confusing. Most importantly, I've always wanted a psychic awareness of knowing when a piece of copy will do well. This book has given me that and has boosted my confidence in writing copy tenfold. Thank you for this book. I know I will read it again and again.

If you've been following the AIDA, AIDCA, or emotional marketing formulas... And yet you still don't feel your message has strength and persuasion, then get this book.It's the next thing to master after having a catchy headline.The book tells you how to transition from the headline to the first sentence, then to the paragraph.You'll learn different types of prospects. Let's you choose how to custom fit your messages based on that too.The book teaches you to create that "hook".I wish the authors could have shared more examples. Really makes a good swipe file for amateurs like me.

One of the best copywriting books I've read to date. This is a must. Between your headline, and offer, the type of lead you write matters just as much. As Todd Brown put it, the rule of 3... your headline, lead and offer are the three most important components of your sales message. This short, but amazing book will teach you to write awesome leads.

This is among one of the greatest books about copywriting and the difference between words on a page and copy that moves you to act I’ve ever read.

One of the best books for headline and lead types. Very focused narrative. Can’t wait to implement them.Might need to read again

They do a great job of communicating some powerful marketing insights/nuances, and provide a framework for selecting and crafting the best sales hook for your unique situation. Highly recommended.

Crazy awesome. Both in the flow.. it's super swift to get sucked in and read the full book in a hurry.Plus, the examples in there really, really illustrate each point. Highly recommend it, I already re-readsome parts and need to make a habit of re-reading this every 4 months or so.

I was skeptical on how much value a $9 book written by a proclaimed Agora copywriter would offer. Knowing ahead of time that Agora copywriters are world-class and have extremely high conversion rates, I was expecting "Great Leads" to be exactly that - a lead generation book designed to get me into some sort of funnel to spend a ton of money on a more "advanced writing system".Throughout the whole book I was waiting for the death blow - "to learn more, opt-in here or buy this course", but it never came (After all, that is what writing great copy is all about!). This entire book is packed with tactical strategies to take your copy to a much higher level without a single sales pitch or back-end offer.IMHO, it is not for the beginner. First learn how to write B-Level copy (killer headlines, features, benefits, bullets, etc...) then use this to beef it up to A-Level work.More than just a tactical "how to", Great Leads provides some of the best swipe lead ins and breaks them down. Discover how just a few words and techniques make the difference between a flat line response and explosive, high-converting response.The book is worth the price alone just for the swipes and analysis. And, we are not talking ancient copy that was mailed decades ago. I am on some of Agora's lists and immediately recognized a few of the offers broken down in the book, they still arrive in my Inbox and mailbox.Quite frankly, I'm surprised that the secrets of the highest paid copywriters in the industry are revealed here so cheap. Take advantage and get your hands on a copy immediately. One tweak alone from this book will more than offset your cost and time to read it.

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